AI Prompts for Agencies

Create a comprehensive client brief for {{client_name}} in the {{client_industry}} industry.

Project type: {{project_type}} (e.g., brand refresh, campaign launch, website redesign)
Client contact: {{contact_name}}, {{contact_role}}
Budget range: {{budget_range}}
Timeline: {{timeline}}

Structure the brief:

1. **Business Context** — What does {{client_name}} do? Who are their customers? What's their market position? Revenue range: {{revenue_range}}.

2. **Challenge / Opportunity** — What problem are we solving or opportunity are we capturing? Be specific: "{{stated_challenge}}"

3. **Objectives** — 3-5 measurable goals this project must achieve. Tie each to a business outcome, not a deliverable.

4. **Target Audience** — Primary and secondary audiences with demographics, psychographics, pain points, and media consumption habits.

5. **Competitive Context** — Key competitors: {{competitors}}. What are they doing well? Where's the whitespace?

6. **Brand Guidelines** — Voice: {{brand_voice}}. Visual identity constraints: {{visual_constraints}}. Mandatory elements: {{mandatory_elements}}.

7. **Deliverables & Scope** — Exhaustive list of what we're producing, with specs (dimensions, formats, word counts).

8. **Success Metrics** — How will we measure whether this project worked? Define KPIs and measurement timeline.

Write this so a creative team member with zero context on the client can read it and start producing work immediately.

Develop {{concept_count}} creative concepts for {{client_name}}'s {{campaign_type}} campaign.

Brief summary: {{brief_summary}}
Target audience: {{target_audience}}
Key message: {{key_message}}
Tone: {{desired_tone}}
Media channels: {{channels}}
Budget tier: {{budget_tier}} (low / mid / high production)
Constraints: {{constraints}}

For each concept, provide:

1. **Concept Name** — A memorable internal working title

2. **The Big Idea** — One sentence that captures the concept. If you can't say it in one sentence, it's not clear enough.

3. **Insight** — The human truth or cultural tension this concept taps into

4. **Execution Overview** — How this plays out across {{channels}}. Be specific about the hero asset and supporting touchpoints.

5. **Visual Direction** — Mood, color palette, typography feel, reference imagery description

6. **Copy Direction** — Headline approach, tagline options (3 per concept), body copy tone

7. **Why It Works for {{client_name}}** — How this concept reinforces their brand and achieves the campaign objectives

8. **Risk Factor** — What could go wrong with this concept and how to mitigate it

Present the concepts in order from safest to boldest. The client always picks from a range.

Write a campaign strategy document for {{client_name}}'s {{campaign_name}} campaign.

Objective: {{campaign_objective}}
KPIs: {{kpis}}
Budget: {{total_budget}}
Duration: {{campaign_duration}}
Target audience: {{target_audience}}
Key competitors running similar campaigns: {{competitor_campaigns}}

Structure:

1. **Situation Analysis** — Where does {{client_name}} stand today? What market conditions, trends, or events create the opportunity for this campaign?

2. **Strategic Approach** — The overarching strategy in 2-3 sentences. What's our theory of change — why will this approach move the needle?

3. **Audience Strategy** — Segmentation: break {{target_audience}} into 2-3 actionable segments. For each: messaging angle, preferred channels, and estimated reach.

4. **Channel Plan** — For each channel ({{channels}}):
   - Role in the funnel (awareness / consideration / conversion)
   - Budget allocation (% of {{total_budget}})
   - Key tactics and ad formats
   - Estimated CPM/CPC/CPA benchmarks

5. **Content & Creative Requirements** — What assets do we need? Specs, quantities, and production timeline.

6. **Media Flight Plan** — Phase the campaign: Launch (weeks 1-{{launch_phase}}), Sustain (weeks {{sustain_start}}-{{sustain_end}}), Optimize (ongoing). What changes between phases?

7. **Measurement Framework** — How we'll track {{kpis}}, reporting cadence, optimization triggers (what performance signal triggers what action).

Write for an audience of: the client's marketing director and our internal media team.

Write a monthly performance report narrative for {{client_name}}'s {{campaign_or_account}} for {{reporting_period}}.

Performance data:
- Impressions: {{impressions}} ({{impressions_change}} vs. prior period)
- Clicks: {{clicks}} ({{clicks_change}})
- CTR: {{ctr}} ({{ctr_change}})
- Conversions: {{conversions}} ({{conversions_change}})
- Cost: {{spend}} ({{spend_change}})
- CPA: {{cpa}} ({{cpa_change}})
- Revenue/Value generated: {{revenue}} ({{revenue_change}})
- ROAS: {{roas}}

Additional context: {{additional_context}}
What we changed this period: {{changes_made}}
Client sophistication level: {{client_level}} (CMO / marketing manager / small business owner)

Structure:
1. **Executive Summary** — 3-4 sentences: What happened, why, and what we recommend. Lead with the most important number.

2. **Key Wins** — 2-3 highlights with specific data points. Frame in terms of business impact, not vanity metrics.

3. **Challenges & Learnings** — What underperformed and why? What did we learn? Be honest — clients respect candor.

4. **What We Changed** — Actions taken this period and early results.

5. **Recommendations for Next Period** — 3-5 specific, prioritized actions with expected impact.

Adjust language complexity for a {{client_level}} audience. No jargon for small business owners; strategic framing for CMOs.

Write a pitch deck script for {{agency_name}} pitching {{prospect_name}} for their {{project_scope}} project.

About us: {{agency_description}}
Our relevant experience: {{relevant_case_studies}}
Prospect's challenge: {{prospect_challenge}}
Prospect's industry: {{prospect_industry}}
Estimated budget: {{estimated_budget}}
Decision makers in the room: {{audience_roles}}
Competing agencies: {{competing_agencies}}

Write the narrative for each slide:

**Slide 1 — Hook** (30 seconds)
Open with a provocative insight about {{prospect_industry}} that demonstrates we understand their world. Not "about us."

**Slide 2 — The Challenge** (60 seconds)
Reframe {{prospect_challenge}} in a way that shows deeper understanding than the brief. Add a dimension they haven't considered.

**Slide 3 — Our Approach** (90 seconds)
Our strategic framework for solving this. Make it feel proprietary and specific, not generic.

**Slide 4 — The Idea** (120 seconds)
Our proposed creative/strategic solution. This is the centerpiece — make it vivid and memorable.

**Slide 5 — Proof** (60 seconds)
Case studies: {{relevant_case_studies}}. Focus on results, not process.

**Slide 6 — How We Work** (45 seconds)
Team structure, process, communication cadence. Address the unspoken question: "What's it like to work with you?"

**Slide 7 — Investment & Timeline** (30 seconds)
Budget framework and phased timeline. Don't apologize for pricing.

**Slide 8 — Why Us** (30 seconds)
Close with one compelling reason to choose {{agency_name}} over {{competing_agencies}}.

For each slide: speaker notes (what to say), key visual recommendation, and transition line to the next slide.

Create a {{duration}}-week content calendar for {{client_name}} across {{platforms}}.

Brand voice: {{brand_voice}}
Content pillars: {{content_pillars}}
Posting frequency: {{posting_frequency}} per platform per week
Upcoming events/dates: {{key_dates}}
Products/services to promote: {{products_to_promote}}
Audience: {{target_audience}}
Competitor content gaps: {{competitor_gaps}}

For each week, provide:

| Day | Platform | Content Type | Topic/Hook | Caption Draft | CTA | Hashtags/Keywords | Visual Direction |
|-----|----------|-------------|------------|---------------|-----|-------------------|-----------------|

Content mix rules:
- {{pillar_ratio}} (e.g., 40% educational, 30% entertaining, 20% promotional, 10% community)
- No more than 2 promotional posts in a row
- Every week includes at least 1 engagement-driving post (poll, question, UGC repost)
- Tie {{key_dates}} to relevant content naturally — don't force it

Also provide:
1. **Monthly theme** — The overarching narrative connecting this month's content
2. **Repurposing plan** — Which pieces can be repurposed across platforms and how
3. **Performance tracking** — Which 3 posts are we testing hypotheses with, and what are those hypotheses?

Write actual caption drafts, not placeholders. Each caption should be ready to post with minor edits.