How to Write Better AI Prompts

Bad: "Write about marketing"
Good: Write a 500-word guide on {{marketing_topic}} for {{business_type}} businesses with less than 10 employees. Include 3 tactics they can implement this week with zero budget. Use simple language — the reader has no marketing background.

Write the good version now for my inputs above.

Context: I'm a {{role}} at a {{company_type}}. We're currently {{situation}}. Our main challenge is {{challenge}}.

Background: {{relevant_background}}

Given this context, {{your_actual_question}}

Important: Tailor your advice to my specific situation above. Do not give generic advice that could apply to anyone.

Create a competitive analysis of {{competitor}} vs our product.

Return your analysis in this exact format:

**Strengths they have that we don't:**
- (bullet points)

**Weaknesses we can exploit:**
- (bullet points)

**Feature comparison:**
| Feature | Us | Them | Winner |
|---------|-----|------|--------|
(fill in 8-10 rows)

**Strategic recommendation:** (one paragraph, max 100 words)

You are a {{expert_type}} who has worked with companies like {{example_companies}}. You are known for being direct, data-driven, and willing to challenge assumptions.

A founder asks you: "{{founder_question}}"

Give your honest expert opinion. If the idea has problems, say so clearly. If it has merit, explain exactly what would need to be true for it to work. Back up your points with examples from your experience.

I need to {{complex_task}}. Break this into phases and complete each one.

Phase 1 — Research: List the key information I need and any assumptions you're making
Phase 2 — Analysis: Evaluate the options based on {{criteria}}
Phase 3 — Recommendation: Give me your top pick with supporting reasoning
Phase 4 — Action plan: Create a step-by-step implementation plan with timelines

Complete all 4 phases in order. If you need information I haven't provided, state your assumption and proceed.

I need {{what_you_need}} for {{context}}.

Generate 3 distinct options:
- Option A: The safe, conventional approach
- Option B: The creative, unexpected approach
- Option C: The data-driven, optimized approach

For each option, provide:
1. The actual content/solution
2. Why it works
3. The main risk or downside

After presenting all 3, recommend which one I should use and why.