Landing Page Copy Framework
Landing page copy framework using PAS with A/B test variations for headlines, CTAs, and social proof.
marketinglanding-pagecopywritingconversion
Prompt
Write high-converting landing page copy for: {{product}} Target audience: {{target_audience}} Pain point: {{pain_point}} Value proposition: {{value_proposition}} Price: {{price_or_free_trial}} Goal: {{conversion_goal}} Generate copy for each section using the PAS framework (Problem → Agitate → Solution): 1. **Above the fold**: - Headline (benefit-driven, under 10 words) - Subheadline (clarify and expand, under 25 words) - CTA button text (3-5 words, action-oriented) - Social proof one-liner ("Trusted by 10,000+ teams") 2. **Problem section**: Describe the pain — make the reader think "that's exactly my problem" 3. **Solution section**: How your product solves it (3 key benefits with icons) 4. **How it works**: 3-step process (simple and clear) 5. **Features**: 6 features, each with headline + one-sentence description + benefit 6. **Social proof**: - 3 testimonial formats (short quote, detailed story, metric-focused) - Logo bar suggestions - Trust indicators 7. **FAQ section**: 6 objection-busting questions 8. **Final CTA**: Urgency or value-based closing with CTA button A/B test variations for: headline, CTA button text, social proof placement.
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