Landing Page Copy Framework

Marketingmarketinglanding-pagecopywritingconversion

Landing page copy framework using PAS with A/B test variations for headlines, CTAs, and social proof.

Prompt
Write high-converting landing page copy for: {{product}}

Target audience: {{target_audience}}
Pain point: {{pain_point}}
Value proposition: {{value_proposition}}
Price: {{price_or_free_trial}}
Goal: {{conversion_goal}}

Generate copy for each section using the PAS framework (Problem → Agitate → Solution):

1. **Above the fold**:
   - Headline (benefit-driven, under 10 words)
   - Subheadline (clarify and expand, under 25 words)
   - CTA button text (3-5 words, action-oriented)
   - Social proof one-liner ("Trusted by 10,000+ teams")

2. **Problem section**: Describe the pain — make the reader think "that's exactly my problem"

3. **Solution section**: How your product solves it (3 key benefits with icons)

4. **How it works**: 3-step process (simple and clear)

5. **Features**: 6 features, each with headline + one-sentence description + benefit

6. **Social proof**:
   - 3 testimonial formats (short quote, detailed story, metric-focused)
   - Logo bar suggestions
   - Trust indicators

7. **FAQ section**: 6 objection-busting questions
8. **Final CTA**: Urgency or value-based closing with CTA button

A/B test variations for: headline, CTA button text, social proof placement.

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