Pricing Page Copy
Leading with benefits over feature names and matching tiers to personas guides users to self-select the right plan without friction.
Prompt
Write pricing page copy for {{product_name}}, a {{product_description}}.\n\nTiers:\n{{pricing_tiers}}\n\nTarget audiences per tier:\n{{tier_audiences}}\n\nCompetitor pricing context: {{competitor_pricing}}\n\nGenerate:\n1. Page headline and subheading (value-focused, not price-focused)\n2. For each tier:\n - Tier name and tagline (4 words max)\n - Price display format\n - 5-7 feature bullet points (lead with benefits, not feature names)\n - Who this is for (one sentence)\n - CTA button text\n3. Feature comparison table (checkmarks + notable limits)\n4. FAQ section (5 questions addressing common objections)\n5. Social proof placement suggestions\n\nTone: confident but not salesy. Make the right tier obvious for each persona.
Variables to customize
{{product_name}}{{product_description}}{{pricing_tiers}}{{tier_audiences}}{{competitor_pricing}}
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Leading with benefits over feature names and matching tiers to personas guides users to self-select the right plan without friction.
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