Product Hunt Launch Strategy

Grokgrokproduct-huntlaunchmarketing

Product Hunt launch strategy with pre-launch prep, day-of playbook, maker comment draft, and post-launch tactics.

Prompt
Help me plan a Product Hunt launch for: {{product_name}}

Product: {{product_description}}
Target audience: {{target_users}}
Pricing: {{pricing_model}}
Current community: {{community_size}}
Launch date preference: {{launch_date}}

Create a launch plan:

1. **Pre-launch** (2-4 weeks before):
   - Build a "hunter" relationship (who should hunt your product?)
   - Tease on social media (what to post, when)
   - Prepare launch assets: tagline (60 chars), description, screenshots, video
   - Build an email list of supporters to rally on launch day
   - Timing: Best day/time to launch (based on current PH trends)

2. **Launch day playbook** (hour by hour):
   - 12:01 AM PT: Product goes live — who posts where
   - Morning: First wave of upvotes and comments (supporters)
   - Midday: Social media push, newsletter mention
   - Afternoon: Engage with EVERY comment on PH
   - Evening: Share milestones, thank supporters

3. **Maker comment**: The first comment from you on PH (critical — draft this carefully):
   - Why you built this
   - Personal story/motivation
   - Special offer for PH community
   - Ask for feedback

4. **Post-launch**:
   - How to maintain momentum days 2-7
   - Converting PH traffic to signups
   - Leveraging the PH badge and social proof

5. **Realistic expectations**: What success looks like based on your product type

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