CSAT Survey Follow-Up
Branching by rating avoids sending a cheery review request to an unhappy customer. Signing from a real person instead of 'The Team' increases reply rates on negative feedback.
Write a follow-up email for a customer who gave a {{rating}}/5 CSAT score. **Original issue:** {{original_issue}} **Resolution provided:** {{resolution}} **Agent who handled it:** {{agent_name}} **Days since resolution:** {{days}} For ratings 1-2 (unhappy): - Acknowledge we fell short - Ask what we could have done differently - Offer to reopen or connect with a senior agent - Keep it personal, not automated-sounding For ratings 3 (neutral): - Thank them, ask one specific question about what would have made it a 5 For ratings 4-5 (happy): - Thank them briefly - Ask if they'd be willing to leave a review on {{review_platform}} - Include direct link Maximum 100 words. Sign from {{agent_name}}, not "The Support Team".
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Branching by rating avoids sending a cheery review request to an unhappy customer. Signing from a real person instead of 'The Team' increases reply rates on negative feedback.
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