AI Prompts for Business Plans

Write an executive summary for a business plan for {{company_name}}, a {{business_type}} in the {{industry}} industry.

Company stage: {{stage}} (pre-revenue / early revenue / growth / mature)
Mission: {{mission_statement}}
Problem we solve: {{problem_description}}
Solution: {{solution_description}}
Target market: {{target_market}} (estimated {{market_size}} TAM)
Business model: {{revenue_model}}
Traction to date: {{traction_metrics}}
Funding ask: {{funding_amount}} for {{use_of_funds}}
Team: {{founding_team_summary}}

Write a 300-400 word executive summary that a busy investor can read in 90 seconds and understand: what we do, why it matters, why now, why us, and what we need. Lead with the problem and market opportunity, not the company history. Use concrete numbers wherever possible.

Conduct a market analysis for {{company_name}} operating in the {{industry}} sector.

Geographic focus: {{geography}}
Target customer segment: {{target_segment}}
Known market data: {{existing_data_points}}
Key trends we've observed: {{observed_trends}}

Analyze and structure into these sections:

1. **Market Size** — Estimate TAM, SAM, and SOM with reasoning. If exact data isn't available, use a top-down and bottom-up approach and show your math.

2. **Growth Drivers** — What macro trends (technology, regulation, demographics, consumer behavior) are expanding this market?

3. **Market Segments** — Break the market into 3-5 segments by {{segmentation_criteria}}. For each: size estimate, growth rate, and our fit.

4. **Regulatory Environment** — Key regulations, compliance requirements, or policy trends that affect market entry or operations in {{geography}}.

5. **Timing** — Why is now the right time to enter this market? What has changed in the last 2-3 years that creates the opportunity?

Flag any assumptions you're making and rate your confidence (high/medium/low) for each estimate.

Write the financial projections narrative for {{company_name}}'s business plan.

Revenue model: {{revenue_model}}
Current MRR/ARR: {{current_revenue}}
Pricing: {{pricing_structure}}
Customer acquisition cost (CAC): {{cac_estimate}}
Lifetime value (LTV): {{ltv_estimate}}
Monthly burn rate: {{burn_rate}}
Runway remaining: {{runway}}
Growth assumptions: {{growth_assumptions}}

Build a 3-year financial narrative covering:

1. **Revenue Projections** — Year 1, Year 2, Year 3 with monthly granularity for Year 1 and quarterly for Years 2-3. State the growth rate assumptions driving each period.

2. **Cost Structure** — Fixed vs. variable costs, key expense categories (team, infrastructure, marketing, G&A), and how they scale with revenue.

3. **Unit Economics** — CAC, LTV, LTV:CAC ratio, payback period. How these improve over time and why.

4. **Path to Profitability** — When do we expect to break even? What milestones trigger the transition?

5. **Scenario Analysis** — Conservative ({{conservative_assumption}}), Base ({{base_assumption}}), and Aggressive ({{aggressive_assumption}}) cases. Show how the bottom line changes in each.

Write in a narrative style that explains the numbers, not just presents them. An investor should understand the logic behind every projection.

Map the competitive landscape for {{company_name}} in the {{industry}} market.

Our positioning: {{our_positioning}}
Known competitors:
{{competitor_list}}

For each competitor, analyze:
- What they do well (be specific and honest)
- Where they fall short
- Their target customer vs. ours
- Estimated market share or revenue range if known

Then provide:

1. **Competitive Matrix** — Compare all players (including us) across these dimensions: {{comparison_dimensions}} (e.g., pricing, features, UX, market focus, funding, team size)

2. **Our Differentiation** — What is our genuine, defensible advantage? Be critical — if our differentiation is weak, say so and suggest how to strengthen it.

3. **Competitive Moats** — What would prevent a well-funded competitor from replicating our approach? Evaluate: network effects, switching costs, data advantages, brand, patents, regulatory barriers.

4. **Threats** — Which competitor is most likely to move into our space, and what would that look like? What adjacent players could become competitors?

Be brutally honest. An investor will ask these questions — better to address weaknesses proactively than be caught off guard.

Develop a go-to-market (GTM) strategy for {{company_name}} launching {{product_or_service}} to {{target_market}}.

Launch timeline: {{launch_date}}
Budget available: {{gtm_budget}}
Team size: {{team_size}} (with {{marketing_headcount}} in marketing)
Current distribution channels: {{existing_channels}}
Existing audience/community: {{existing_audience}}

Structure the GTM plan:

1. **Target Customer Profile** — Primary ICP with demographics, psychographics, buying behavior, and where they spend time online and offline.

2. **Positioning & Messaging** — One-line positioning statement, 3 key messages, and the primary value proposition. Frame as: "For [target], [product] is the [category] that [key benefit] unlike [alternative]."

3. **Channel Strategy** — Rank the top 5 acquisition channels by expected CAC and volume. For each: specific tactics, estimated cost per acquisition, and timeline to results.

4. **Launch Sequence** — Week-by-week plan for the first {{launch_weeks}} weeks. Include: pre-launch buzz, launch day, post-launch optimization.

5. **Metrics & Milestones** — Define success metrics for 30/60/90 days. What triggers doubling down vs. pivoting the approach?

6. **Budget Allocation** — How to split {{gtm_budget}} across channels and activities, with rationale.

Prioritize tactics that work for a {{team_size}}-person team. Do not suggest enterprise-scale plays we cannot execute.

Build a risk analysis and mitigation plan for {{company_name}}'s business plan.

Industry: {{industry}}
Business model: {{business_model}}
Stage: {{company_stage}}
Key dependencies: {{key_dependencies}}
Regulatory environment: {{regulatory_context}}

Identify and analyze risks across these categories:

1. **Market Risk** — What if the market doesn't grow as projected? What if customer needs shift?

2. **Execution Risk** — What are the hardest parts of our plan to execute? Where are we most likely to miss timelines?

3. **Financial Risk** — What if funding takes longer? What if CAC is 2x our estimate? What if revenue ramps slower?

4. **Competitive Risk** — What if a major player enters our space? What if a competitor drops pricing?

5. **Regulatory Risk** — What regulatory changes could affect our business model?

6. **Team Risk** — What happens if a key team member leaves? Where are our skill gaps?

For each risk:
- Likelihood: High / Medium / Low
- Impact: High / Medium / Low
- Mitigation strategy: Specific actions we can take NOW to reduce this risk
- Trigger point: What signal tells us this risk is materializing?
- Contingency plan: What we do if mitigation fails

Focus on the top {{risk_count}} risks. Investors want to see that you've thought through what could go wrong — not that you think nothing will.