AI Prompts for E-Commerce

Write a product description for {{product_name}} in the {{product_category}} category.

Target customer: {{customer_persona}} (age {{age_range}}, values {{customer_values}}).
Key features: {{feature_list}}
Key benefits: {{benefit_list}}
Brand voice: {{brand_tone}} (e.g., luxury, casual, technical, playful)
SEO keywords to include naturally: {{seo_keywords}}

Format: {{word_count}}-word description with a compelling headline, 2-3 short paragraphs emphasizing benefits over features, and a closing line that drives action. Do not use superlatives like "best" or "amazing" — show, don't tell.

Write SEO-optimized category page copy for the "{{category_name}}" section of {{store_name}}.

Category contains: {{product_types}} ({{product_count}}+ products).
Target shopper: {{shopper_intent}} — someone looking for {{shopping_goal}}.
Primary keyword: {{primary_keyword}}
Secondary keywords: {{secondary_keywords}}
Competitor category pages to outperform: {{competitor_urls}}

Deliverables:
1. H1 headline (under 60 characters, includes primary keyword)
2. Intro paragraph (80-120 words) that addresses the shopper's intent and builds confidence
3. 3-4 buying guide sentences that help shoppers narrow their choice
4. Closing CTA paragraph that encourages browsing

Tone: {{brand_tone}}. Write for humans first, search engines second.

Write a 3-email abandoned cart recovery sequence for {{store_name}}.

Product left in cart: {{product_name}} ({{product_price}})
Customer segment: {{customer_type}} (first-time buyer / returning customer)
Brand voice: {{brand_voice}}
Incentive available: {{incentive}} (e.g., 10% off, free shipping, none)

Email 1 (sent {{delay_1}} after abandonment):
- Subject line: Reminder, no discount. Friendly, low pressure.
- Body: Acknowledge they were browsing, highlight 1 key benefit of the product, include cart link.

Email 2 (sent {{delay_2}} after abandonment):
- Subject line: Social proof angle.
- Body: Include a customer review or rating, address the #1 objection for this product category ({{common_objection}}), cart link.

Email 3 (sent {{delay_3}} after abandonment):
- Subject line: Urgency or incentive.
- Body: {{incentive}} offer if available, create genuine urgency (limited stock, price change), final cart link.

For each email: subject line, preview text, body copy. Keep each email under 150 words.

Write a response to the following customer review for {{store_name}}.

Review rating: {{star_rating}}/5
Review text: "{{review_text}}"
Product: {{product_name}}

Context:
- Issues mentioned: {{issues_mentioned}}
- Our return policy: {{return_policy}}
- Resolution we can offer: {{resolution_offered}}
- Customer's order history: {{order_history_summary}}

Guidelines:
- Thank the customer by name ({{customer_name}}) if visible
- For negative reviews: Acknowledge the specific issue, apologize sincerely, offer the resolution, move the conversation to {{support_channel}}
- For positive reviews: Reinforce what they loved, mention a related product they might enjoy
- Keep it under 100 words, professional but warm
- Never be defensive or dismissive

Generate upsell and cross-sell copy for {{store_name}}'s checkout and post-purchase flows.

Primary product in cart: {{primary_product}} ({{primary_price}})
Customer segment: {{customer_segment}}

Upsell product: {{upsell_product}} ({{upsell_price}})
- Why it's a better choice: {{upsell_reason}}

Cross-sell products (pick 2-3):
{{cross_sell_products}}

For each recommendation, write:
1. A one-line hook (under 10 words) that creates curiosity
2. A 20-word benefit statement explaining why this pairs with their purchase
3. A micro-CTA (e.g., "Add for $X" or "Complete the set")

Placement: {{placement}} (cart page / checkout / order confirmation email / post-purchase email)
Tone: Helpful, not pushy. Frame as "customers who bought X also loved Y" social proof.

Generate {{variant_count}} A/B test variants for {{copy_element}} on {{store_name}}'s {{page_type}}.

Current copy: "{{current_copy}}"
Current performance: {{current_metric}} (e.g., 2.3% CTR, 1.8% conversion rate)
Goal: Improve {{target_metric}} by testing different psychological angles.

Generate these variants:
1. Urgency-based: Create time pressure or scarcity
2. Benefit-led: Lead with the #1 customer benefit
3. Social proof: Incorporate ratings, customer count, or testimonials
4. Question-based: Open with a question that speaks to the customer's pain point
5. Story-based: Use a micro-narrative or before/after framing

For each variant:
- The copy itself (match the character limit of the original: {{char_limit}} chars)
- Which psychological principle it leverages
- Hypothesis: "This will outperform because..."

Constraints: All variants must be truthful and compliant with {{compliance_requirements}}.